In our mind, we were always clear - this snack brand of ours was going to be no less than a rock band and hence needed the colours of one as well!
We chose to go with black, white and a riot of other non-conformist colours.
To our unbiased and progressive GenZ minds conforming mindlessly to all these rules never made much sense. The irregular fonts, the irreverent language and scant respect for upper-lower case rules - were all carefully chosen. Why the goddamn Z at the end? Well, simply because whatever we say is unlikely to be understood by you unless you are Gen Z yourself. Hence, we chose a brand name which was inspired by the most popular internet lexicon for GenZ today - The Hashtag. We were thinking of the best possible way to express ourselves as a GenZ brand. You are not alone! We weren’t thinking 'snacks' while naming our brand. So, if you are thinking that TagZ is an odd-sounding name for a snack brand.